About us

My company, my life...

My business, called in Hebrew "Simanim Ktanim" (Small Signs, or Small Marks) resides in Harashim, a beautiful little village at 2650 feet over the sea in the Misgav Regional Council, in the Upper Galilee.

Established in Jerusalem in 1989, Small Signs grew from an idea and a dream to manage a successful business without giving up the personal project of a warm family life.
With hard work, friendly care for my customers and always taking full responsibility, I have made a name for myself, in Israel and abroad. I pay personal attention to every question and I am always ready to help my customers discussing specially personalized gift ideas or any other matter.

I want you to know that we always concentrate on every detail of each order, so every time we apply a paintbrush or pack a door sign in a box, we are working for each customer's satisfied smile. This is not our motto: it's simply the way we are.

At the beginning, I had a little folding table and I was working and selling at street markets selling written-on-the-spot Armenian Ceramic Name Plates, then, in 1992, I opened a little charming shop in Rivlin Street 6, Jerusalem. An old street in Nachalt Shiv'ah quarter that few years later became a pedestrian mall.

In the right column you can see few pictures of my old shop in Jerusalem.

Thank you,
Ugo Luzzati (Lutzzati),
(founder and director of Small Signs)